- About Us -

TruAcre Simplifies Technology

In 2014, TruAcre Technology was born out of an obvious need many farmers were facing. They needed a dealer willing to sell, consult and install farm technology.

Armed with our own personal experiences and a desire to fill a void in the farm technology industry, TruAcre set out to be the on-farm technology expert, ready to provide support for all makes, models and colors of farm technology equipment.

Today, we support over 500 farmers throughout Iowa, Illinois and Missouri and are continuously growing and adapting our business to better serve our clients!

In-House Research and Testing

We own and operate equipment, including a planter fully outfitted with the most current precision tools. Partnering with two area farmers, we plant, maintain and harvest over 1,000 acres to provide you with accurate, local data and the opportunity to visualize your own ROI potential gained from these technology tools.

Customizable Support Agreements

We offer and encourage customizable support agreements, which helps you with the specific needs of your operation and offers peace of mind, from pre-plant to post-harvest, that your technology is running properly and that you get the most out of your information to make data-driven decisions. Our technicians have a support agreement quota, ensuring you will have their attention and priority service when you need it most.

A Color-Blind Approach

We pride ourselves on being ‘color-blind’, working with virtually any brand or era of farm equipment and seamlessly integrating multiple brands with precision technology. There’s no finger-pointing done here!

Hundreds of Training Hours

Our team trains rigorously, spending hundreds of hours learning hands-on to understand the ins and outs of all our products and services. New technicians also spend additional hours training online and our manufacturers require our attendance at multiple events throughout the year, which offer specialized learning opportunities.

A Growing Team

We continuously strive to provide our customers with the highest level of knowledge and support and that includes growing our team and bringing on a diverse mix of technicians to serve your needs.